The leads you already paid for
A membership enquiry is worth the most in the first five minutes and almost nothing by the next morning. Not because the person changed their mind. Because they joined somewhere that answered.
The question is what happens when somebody fills in a form at nine on a Sunday evening.
We do the calling
Seven days a week, including the evenings and weekends when people actually enquire.
Five minutes is the standard
It is the number we hold our own call centre to, and the one we report against.
You see the numbers
Dials, pickups, conversations, appointments. Per location, not a monthly summary.