Before the lease
Know the market before you sign
Everyone will tell you where the building should go. Almost nobody will tell you what it will cost to fill it, which is the number that decides whether the site works.
We forecast a new location from the measured results of comparable ones.
Thirty minutes. No deck, no discovery call before the discovery call.
In practice
What we actually do
The question is what happens when you are deciding between two sites and both look fine on paper.
01
A real trade area
Drive time, not a circle on a map, and who actually lives inside it.
02
Every competitor, and their ads
Who is already there and what they are running right now.
03
A forecast with its workings
Built from comparable locations we run, shown with the comparables and a confidence.
Talk to David
Thirty minutes with David
Real openings, Eastern. Pick one and you are done.