The whole stretch
You are buying the traffic. Who owns the rest?
Targeting is rarely the problem. What happens between the form and the appointment is: the page, the wait, the follow up nobody sent, the person who read your pricing three times and was never recognised.
One team runs the ads, the booking, the pixel and the phone. And reports the numbers on all four.
Thirty minutes. No deck, no discovery call before the discovery call.
In practice
What we actually do
The question is what happens when somebody asks about tox at eight in the evening.
The ads, and the geography
Health policy blocks Customer Match and lookalikes for you, so geography is the lever that is left. Almost nobody ranks it. We do.
The booking, not just the landing page
Flows you can test against each other, rather than one page nobody has changed since it was built.
The visit nobody noticed
The pixel recognises a known person coming back, and fires a workflow while they are still on the site.
The call, in minutes not mornings
Our own call centre. At Glo30 Glen Allen the median is 2 minutes 5 seconds to a live call.
Talk to David
Thirty minutes with David
Real openings, Eastern. Pick one and you are done.